Page optimisation guidelines

Beside working on bringing the traffic to your website, you will also need to do some on page optimisation. In this article you will find information about the usage of title, meta, h1 tags, and after reading it you should get much cleared picture about their importance, allowing you to use their full possibilities. Let's get started with explaining the basics.

Title tags are used for informing your visitors (and search engines) what the page is supposed to be about. You should avoid titles like "Welcome to our website" and similar, and should rather write titles in the more informative manner, including your keywords in it. So for example if you are selling furniture, instead of "Welcome to Oursite.com" it is better to have "Oursite.com | Buy modern furniture online". That way, people will get to know what your site is about, and so will search engines.

You will soon find out that using description and keywords tags is a must. Meta tags are also an important part of your website structure, and be sure to always include them. Description tag is used by many search engine for displaying your websites description under the title. Good combination of above mentioned title and meta description can help with on page optimisation. As an example I will take Klik Klik. Try searching for klik klik in Google. You will notice a page title, and a short description underneath.

Keywords are playing an important role, as they are something that defines your website, at least as far as theory is concerned. Choose keywords wisely. If you are selling clothes, it is important to define what type of clothes are you selling, man clothes, designer clothes, used clothes. Remember to always do a keyword research, since it may directly influence your website rankings. Instead of putting your keywords to be "clothes" and get very little traffic, it's better to optimise for "used designer clothes" and get targeted traffic you need.

Heading tags are also very important. By having your keywords inside h1 tags, you will indicate both to your visitors, and to search engines, that a specific keyword has a high importance. Therefore, try to include most relevant keywords inside heading tags. Truth is that heading tags are very often skipped when writing page content. Don't let this mistake happen at your website, and always remember their positive influence to the on page optimisation.

Those were some basic things you will need to include in your pages. The thing you should also bare in mind is known as keyword density, which acording to one source should be 7-10%, and according to other 10-20%. So, I suggest that you start experimenting! Good luck!